PERSONAL INFORMATION WE COLLECT
When you visit gravitispetsupplies.co.uk (this website), we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse this website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to this website, and information about how you interact with this website. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- Log Files
Log files track actions occurring on this website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags and Pixels
Web beacons, tags and pixels are electronic files used to record information about how you browse this website.
This site uses Google analytics and Shopify analytics in order to track shopping behaviour and sources of web traffic. This data is anonymised and you cannot be specifically identified from your browser or shopping habits.
We do not currently use any other kind of tracking technology on this website other than those identified above.
When you make a purchase or attempt to make a purchase through this website, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.
HOW WE USE YOUR PERSONAL INFORMATION
We use the Order Information that we collect generally to fulfil any orders placed through this website (including processing your payment information, arranging shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you regarding your order;
- Screen our orders for potential risk or fraud; and
- In strict accordance with your specified preferences and with your consent, provide you with information or advertising relating to our products or services.
- We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address) and more generally to improve and optimize this website (for example, by generating analytics about how our customers browse and interact with this website and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We will only share your Personal Information with specific third parties to help us use your Personal Information, as described above – e.g. for fulfilling orders and refining our marketing techniques. This website is powered by a platform called Shopify which requires your personal information in order to complete your online transactions. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use this website. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy.
You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We will not use or disclose your Personal Information for any other purpose, other than those specified. We will not share or sell your personal data with anyone else and your privacy is very important to us.
The only other reason that we may use your Personal Information would be to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info.
DO NOT TRACK
Please note that we do not alter this website’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through this website), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information may be transferred outside of Europe, including to Canada and the United States when being processed by third party software such as Google Analytics and Shopify.
When you place an order through this website, we will maintain your Order Information for our records unless and until you ask us to delete this information.
USE OF THIS WEBSITE BY MINORS
This website is not intended for individuals under the age of 18.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at firstname.lastname@example.org or by mail using the details provided below:
Gravitis Pet Supplies
By The Way Farm